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Insights on AI visibility

Guides, playbooks and research on getting your site read, scored and cited by AI search engines like ChatGPT, Claude, Perplexity and Gemini.

GEO vs SEO vs AEO: What’s the Difference and Which One Does Your Brand Need?

Sep 12, 2026

GEO vs SEO vs AEO: What’s the Difference and Which One Does Your Brand Need?

The search industry has created new labels every time the interface changes. Featured snippets produced 'answer engine optimization'. Conversational search accelerated 'generative engine optimization'.

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How to Get Your Website Cited by ChatGPT, Gemini, Claude and Perplexity

Sep 12, 2026

How to Get Your Website Cited by ChatGPT, Gemini, Claude and Perplexity

AI citations are generated by systems that decide which sources are useful for a specific question at a specific time. They can use different search providers, retrieval methods, freshness windows and model behaviour.

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What Is Generative Engine Optimization (GEO)? The Complete Guide for 2026

Sep 10, 2026

What Is Generative Engine Optimization (GEO)? The Complete Guide for 2026

Generative Engine Optimization, or GEO, is the practice of improving a website so AI-powered search and answer systems can more easily discover, understand, retrieve, trust and reference its information when generating responses. GEO does not replace SEO. It extends the work into AI discovery by focusing on crawlability, clear entities, useful content, source-worthy answers, structured information, citation visibility and the technical ability to ship improvements.

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